Storycode

No Deal

Comparison website for paperback recommendations

Season 3 · Ep 7 Tech & SoftwareAired 14 September 2006

Storycode, the comparison website for paperback recommendations, landed on the national radar after pitching the dragons in Season 3, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£200K
Asked for: 20%
Offered equity: £1M
Sought valuation

Stephen Johnston faced the dragons in Season 3, Episode 7 in the episode that aired 14 September 2006. Storycode, the comparison website for paperback recommendations, pitched in the Tech & Software category, one of 76 tech & software businesses to brave the Den across all 21 seasons.

They came in asking £200,000 in exchange for 20% equity, putting a £1M valuation on the business.

Storycode couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 3, 8 of 73 pitches ended in a handshake. In the Tech & Software category overall, roughly 38% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Storycode?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Storycode get a deal on Dragons’ Den?

No. Storycode pitched the dragons but left Season 3 without a deal.

What season of Dragons’ Den was Storycode on?

Storycode appeared in Season 3, Episode 7, which aired 14 September 2006.

How much was Storycode asking for on Dragons’ Den?

The founders asked for £200,000 for 20% of the company, a £1M valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.