Swamp Soccer

No Deal

Six-a-side football played on a pitch made from mud

Season 5 · Ep 6 Sports & OutdoorsAired 26 November 2007

Swamp Soccer, the six-a-side football played on a pitch made from mud, landed on the national radar after pitching the dragons in Season 5, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£75K
Asked for: 15%
Offered equity: £500K
Sought valuation

Stewart Miller faced the dragons in Season 5, Episode 6 in the episode that aired 26 November 2007. Swamp Soccer, the six-a-side football played on a pitch made from mud, pitched in the Sports & Outdoors category, one of 59 sports & outdoors businesses to brave the Den across all 21 seasons.

They came in asking £75,000 in exchange for 15% equity, putting a £500K valuation on the business.

Swamp Soccer couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 5, 15 of 79 pitches ended in a handshake. In the Sports & Outdoors category overall, roughly 42% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Swamp Soccer?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Swamp Soccer get a deal on Dragons’ Den?

No. Swamp Soccer pitched the dragons but left Season 5 without a deal.

What season of Dragons’ Den was Swamp Soccer on?

Swamp Soccer appeared in Season 5, Episode 6, which aired 26 November 2007.

How much was Swamp Soccer asking for on Dragons’ Den?

The founders asked for £75,000 for 15% of the company, a £500K valuation.

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