Swarmly

No Deal

Mobile phone app recommending places of food and drink

Season 11 · Ep 6 Tech & SoftwareAired 15 September 2013

Swarmly, the mobile phone app recommending places of food and drink, landed on the national radar after pitching the dragons in Season 11, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£120K
Asked for: 30%
Offered equity: £400K
Sought valuation

David McNabb and Marco De Nichilo faced the dragons in Season 11, Episode 6 in the episode that aired 15 September 2013. Swarmly, the mobile phone app recommending places of food and drink, pitched in the Tech & Software category, one of 76 tech & software businesses to brave the Den across all 21 seasons.

They came in asking £120,000 in exchange for 30% equity, putting a £400K valuation on the business.

Swarmly couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 11, 15 of 67 pitches ended in a handshake. In the Tech & Software category overall, roughly 38% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Swarmly?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Swarmly get a deal on Dragons’ Den?

No. Swarmly pitched the dragons but left Season 11 without a deal.

What season of Dragons’ Den was Swarmly on?

Swarmly appeared in Season 11, Episode 6, which aired 15 September 2013.

How much was Swarmly asking for on Dragons’ Den?

The founders asked for £120,000 for 30% of the company, a £400K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.