Sweet Escott Aviation Ltd

Deal

An aviation renewable energy supply company

Season 7 · Ep 1 Green & CleanTechAired 15 July 2009

Sweet Escott Aviation Ltd is a an aviation renewable energy supply company that got its big break on Dragons’ Den in Season 7, and convinced JamesCaan to invest.

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From the show

The Dragons’ Den pitch

£80K
Asked for: 49%
Offered equity: £163K
Sought valuation: £80K
Deal amount: 49%
Deal equity: £163K
Deal valuation

Founder Rupert Sweet-Escott stepped onto the carpet in Season 7, Episode 1 in the episode that aired 15 July 2009. Sweet Escott Aviation Ltd, the an aviation renewable energy supply company, pitched in the Green & CleanTech category, one of 34 green & cleantech businesses to brave the Den across all 21 seasons.

The ask was £80,000 for 49% of the company, an implied valuation of £163K.

JamesCaan made the deal at £80,000 for 49% equity. The deal valued the company at £163K.

Season 7 saw 72 pitches, and 15 of them closed a deal on air. In the Green & CleanTech category overall, roughly 38% of pitches have landed a dragon across the show's history.

JamesCaan£80K

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Frequently asked questions

Where can I buy Sweet Escott Aviation Ltd?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Sweet Escott Aviation Ltd get a deal on Dragons’ Den?

Yes. Sweet Escott Aviation Ltd closed a deal for £80,000 in exchange for 49% equity, with JamesCaan.

Which dragon invested in Sweet Escott Aviation Ltd?

JamesCaan invested in Sweet Escott Aviation Ltd (£80,000 total as aired).

What season of Dragons’ Den was Sweet Escott Aviation Ltd on?

Sweet Escott Aviation Ltd appeared in Season 7, Episode 1, which aired 15 July 2009.

How much was Sweet Escott Aviation Ltd asking for on Dragons’ Den?

The founders asked for £80,000 for 49% of the company, a £163K valuation.

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