The Amazings

No Deal

Social online teaching website

Season 10 · Ep 11 Tech & SoftwareAired 25 November 2012

The Amazings is a social online teaching website that got its big break on Dragons’ Den in Season 10, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

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Asked for: —
Offered equity: —
Sought valuation

Founder Katie Harris and Adil Abrar stepped onto the carpet in Season 10, Episode 11 in the episode that aired 25 November 2012. The Amazings, the social online teaching website, pitched in the Tech & Software category, one of 76 tech & software businesses to brave the Den across all 21 seasons.

No deal. Every dragon declined, and The Amazings walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 10 saw 100 pitches, and 21 of them closed a deal on air. In the Tech & Software category overall, roughly 38% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy The Amazings?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did The Amazings get a deal on Dragons’ Den?

No. The Amazings pitched the dragons but left Season 10 without a deal.

What season of Dragons’ Den was The Amazings on?

The Amazings appeared in Season 10, Episode 11, which aired 25 November 2012.

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