The Generating Company

Deal

Contemporary circus shows

Season 2 · Ep 5 Sports & OutdoorsAired 13 December 2005

Best known from its Dragons’ Den appearance, The Generating Company is a contemporary circus shows in Season 2, and convinced Peter Jones and Theo Paphitis to invest.

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From the show

The Dragons’ Den pitch

£160K
Asked for: 40%
Offered equity: £400K
Sought valuation: £160K
Deal amount: 40%
Deal equity: £400K
Deal valuation

Paul Cockle walked into the Den in Season 2, Episode 5 in the episode that aired 13 December 2005. The Generating Company, the contemporary circus shows, pitched in the Sports & Outdoors category, one of 59 sports & outdoors businesses to brave the Den across all 21 seasons.

On the carpet, the number was £160,000 for a 40% stake, which valued the company at £400K.

Peter Jones and Theo Paphitis teamed up at £160,000 for 40% equity. The deal valued the company at £400K.

The Generating Company was one of 67 businesses to pitch in Season 2, where 5 deals got done. In the Sports & Outdoors category overall, roughly 42% of pitches have landed a dragon across the show's history.

Peter Jones£80K Theo Paphitis£80K

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Frequently asked questions

Where can I buy The Generating Company?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did The Generating Company get a deal on Dragons’ Den?

Yes. The Generating Company closed a deal for £160,000 in exchange for 40% equity, with Peter Jones and Theo Paphitis.

Which dragon invested in The Generating Company?

Peter Jones and Theo Paphitis invested in The Generating Company (£160,000 total as aired).

What season of Dragons’ Den was The Generating Company on?

The Generating Company appeared in Season 2, Episode 5, which aired 13 December 2005.

How much was The Generating Company asking for on Dragons’ Den?

The founders asked for £160,000 for 40% of the company, a £400K valuation.

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