The Head Plan

Deal

Range of wellness products and journals.

Season 21 · Ep 6 Health & WellnessAired 8 February 2024

The Head Plan is a range of wellness products and journals that got its big break on Dragons’ Den in Season 21, and convinced Peter Jones to invest.

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From the show

The Dragons’ Den pitch

£80K
Asked for: 10%
Offered equity: £800K
Sought valuation: £80K
Deal amount: 10%
Deal equity: £800K
Deal valuation

Founder Ciaran and Denise Byrne stepped onto the carpet in Season 21, Episode 6 in the episode that aired 8 February 2024. The Head Plan, the range of wellness products and journals, pitched in the Health & Wellness category, one of 26 health & wellness businesses to brave the Den across all 21 seasons.

The ask was £80,000 for 10% of the company, an implied valuation of £800K.

Peter Jones made the deal at £80,000 for 10% equity. The deal valued the company at £800K.

Season 21 saw 57 pitches, and 32 of them closed a deal on air. In the Health & Wellness category overall, roughly 58% of pitches have landed a dragon across the show's history.

Peter Jones£80K

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Frequently asked questions

Where can I buy The Head Plan?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did The Head Plan get a deal on Dragons’ Den?

Yes. The Head Plan closed a deal for £80,000 in exchange for 10% equity, with Peter Jones.

Which dragon invested in The Head Plan?

Peter Jones invested in The Head Plan (£80,000 total as aired).

What season of Dragons’ Den was The Head Plan on?

The Head Plan appeared in Season 21, Episode 6, which aired 8 February 2024.

How much was The Head Plan asking for on Dragons’ Den?

The founders asked for £80,000 for 10% of the company, a £800K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.