The Little Loop

Deal

Clothes swapping monthly-subscription website

Season 19 · Ep 4 Tech & SoftwareAired 27 January 2022

The Little Loop, the clothes swapping monthly-subscription website, landed on the national radar after pitching the dragons in Season 19, and convinced Deborah Meaden and StevenBartlett to invest.

As an Amazon Associate I earn from qualifying purchases.

Check price on Amazon

Affiliate link — we may earn a commission at no extra cost to you.

Dragons’ Den products move fast. Names change, packaging changes, and some sell out or get discontinued. The Amazon button checks live price and availability for The Little Loop.

From the show

The Dragons’ Den pitch

£75K
Asked for: 25%
Offered equity: £300K
Sought valuation: £140K
Deal amount: 25%
Deal equity: £560K
Deal valuation

Charlotte Morley faced the dragons in Season 19, Episode 4 in the episode that aired 27 January 2022. The Little Loop, the clothes swapping monthly-subscription website, pitched in the Tech & Software category, one of 76 tech & software businesses to brave the Den across all 21 seasons.

They came in asking £75,000 in exchange for 25% equity, putting a £300K valuation on the business.

Deborah Meaden and StevenBartlett teamed up at £140,000 for 25% equity. The deal valued the company at £560K.

Across Season 19, 28 of 59 pitches ended in a handshake. In the Tech & Software category overall, roughly 38% of pitches have landed a dragon across the show's history.

Deborah Meaden£70KStevenBartlett£70K

Sold on The Little Loop?

Check today's price and availability before it is gone.

Check price on Amazon

Affiliate link — we may earn a commission at no extra cost to you.

Frequently asked questions

Where can I buy The Little Loop?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did The Little Loop get a deal on Dragons’ Den?

Yes. The Little Loop closed a deal for £140,000 in exchange for 25% equity, with Deborah Meaden and StevenBartlett.

Which dragon invested in The Little Loop?

Deborah Meaden and StevenBartlett invested in The Little Loop (£140,000 total as aired).

What season of Dragons’ Den was The Little Loop on?

The Little Loop appeared in Season 19, Episode 4, which aired 27 January 2022.

How much was The Little Loop asking for on Dragons’ Den?

The founders asked for £75,000 for 25% of the company, a £300K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.