The Magic Roundabout
No DealPackages of children's sweets and toys
Best known from its Dragons’ Den appearance, The Magic Roundabout is a packages of children's sweets and toys in Season 2, where it won fans even without landing a deal.
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From the show
The Dragons’ Den pitch
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- Asked for
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- Offered equity
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- Sought valuation
Phil Gold walked into the Den in Season 2, Episode 1 in the episode that aired 15 November 2005. The Magic Roundabout, the packages of children's sweets and toys, pitched in the Kids & Education category, one of 79 kids & education businesses to brave the Den across all 21 seasons.
The dragons passed, and The Magic Roundabout left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.
The Magic Roundabout was one of 67 businesses to pitch in Season 2, where 5 deals got done. In the Kids & Education category overall, roughly 44% of pitches have landed a dragon across the show's history.
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Frequently asked questions
Where can I buy The Magic Roundabout?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did The Magic Roundabout get a deal on Dragons’ Den?
No. The Magic Roundabout pitched the dragons but left Season 2 without a deal.
What season of Dragons’ Den was The Magic Roundabout on?
The Magic Roundabout appeared in Season 2, Episode 1, which aired 15 November 2005.
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