The Oomph

Deal

In-cup coffee brewer

Season 15 · Ep 6 Food & DrinkAired 1 October 2017

The Oomph, the in-cup coffee brewer, landed on the national radar after pitching the dragons in Season 15, and walked out with a deal.

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From the show

The Dragons’ Den pitch

£40K
Asked for: 15%
Offered equity: £267K
Sought valuation: —
Deal amount: —
Deal equity: —
Deal valuation

Matthew Deasy faced the dragons in Season 15, Episode 6 in the episode that aired 1 October 2017. The Oomph, the in-cup coffee brewer, pitched in the Food & Drink category, one of 55 food & drink businesses to brave the Den across all 21 seasons.

They came in asking £40,000 in exchange for 15% equity, putting a £267K valuation on the business.

A deal was struck.

Across Season 15, 26 of 58 pitches ended in a handshake. In the Food & Drink category overall, roughly 93% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy The Oomph?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did The Oomph get a deal on Dragons’ Den?

Yes. The Oomph closed a deal.

What season of Dragons’ Den was The Oomph on?

The Oomph appeared in Season 15, Episode 6, which aired 1 October 2017.

How much was The Oomph asking for on Dragons’ Den?

The founders asked for £40,000 for 15% of the company, a £267K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.