The Snaffling Pig

Deal

Gourmet pork scratching snack company

Season 14 · Ep 3 Food & DrinkAired 7 August 2016

Best known from its Dragons’ Den appearance, The Snaffling Pig is a gourmet pork scratching snack company in Season 14, and convinced NickJenkins to invest.

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From the show

The Dragons’ Den pitch

£70K
Asked for: 20%
Offered equity: £350K
Sought valuation: £70K
Deal amount: 20%
Deal equity: £350K
Deal valuation

Nick Coleman and Andrew Allen walked into the Den in Season 14, Episode 3 in the episode that aired 7 August 2016. The Snaffling Pig, the gourmet pork scratching snack company, pitched in the Food & Drink category, one of 55 food & drink businesses to brave the Den across all 21 seasons.

On the carpet, the number was £70,000 for a 20% stake, which valued the company at £350K.

NickJenkins made the deal at £70,000 for 20% equity. The deal valued the company at £350K.

The Snaffling Pig was one of 70 businesses to pitch in Season 14, where 21 deals got done. In the Food & Drink category overall, roughly 93% of pitches have landed a dragon across the show's history.

NickJenkins£70K

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Frequently asked questions

Where can I buy The Snaffling Pig?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did The Snaffling Pig get a deal on Dragons’ Den?

Yes. The Snaffling Pig closed a deal for £70,000 in exchange for 20% equity, with NickJenkins.

Which dragon invested in The Snaffling Pig?

NickJenkins invested in The Snaffling Pig (£70,000 total as aired).

What season of Dragons’ Den was The Snaffling Pig on?

The Snaffling Pig appeared in Season 14, Episode 3, which aired 7 August 2016.

How much was The Snaffling Pig asking for on Dragons’ Den?

The founders asked for £70,000 for 20% of the company, a £350K valuation.

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