The Yum Yums
No DealChildren's books characters based on fruits and vegetables
The Yum Yums is a children's books characters based on fruits and vegetables that got its big break on Dragons’ Den in Season 8, where it won fans even without landing a deal.
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From the show
The Dragons’ Den pitch
- £100K
- Asked for
- 20%
- Offered equity
- £500K
- Sought valuation
Founder Diane White and Kalvinder Bhullar stepped onto the carpet in Season 8, Episode 8 in the episode that aired 31 August 2010. The Yum Yums, the children's books characters based on fruits and vegetables, pitched in the Kids & Education category, one of 79 kids & education businesses to brave the Den across all 21 seasons.
The ask was £100,000 for 20% of the company, an implied valuation of £500K.
No deal. Every dragon declined, and The Yum Yums walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.
Season 8 saw 81 pitches, and 17 of them closed a deal on air. In the Kids & Education category overall, roughly 44% of pitches have landed a dragon across the show's history.
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Frequently asked questions
Where can I buy The Yum Yums?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did The Yum Yums get a deal on Dragons’ Den?
No. The Yum Yums pitched the dragons but left Season 8 without a deal.
What season of Dragons’ Den was The Yum Yums on?
The Yum Yums appeared in Season 8, Episode 8, which aired 31 August 2010.
How much was The Yum Yums asking for on Dragons’ Den?
The founders asked for £100,000 for 20% of the company, a £500K valuation.
Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
