Tick X

No Deal

Price comparison website

Season 14 · Ep 9 Tech & SoftwareAired 1 January 2017

Best known from its Dragons’ Den appearance, Tick X is a price comparison website in Season 14, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£75K
Asked for: 15%
Offered equity: £500K
Sought valuation

Sam Coley and Steve Pearce walked into the Den in Season 14, Episode 9 in the episode that aired 1 January 2017. Tick X, the price comparison website, pitched in the Tech & Software category, one of 76 tech & software businesses to brave the Den across all 21 seasons.

On the carpet, the number was £75,000 for a 15% stake, which valued the company at £500K.

The dragons passed, and Tick X left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Tick X was one of 70 businesses to pitch in Season 14, where 21 deals got done. In the Tech & Software category overall, roughly 38% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Tick X?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Tick X get a deal on Dragons’ Den?

No. Tick X pitched the dragons but left Season 14 without a deal.

What season of Dragons’ Den was Tick X on?

Tick X appeared in Season 14, Episode 9, which aired 1 January 2017.

How much was Tick X asking for on Dragons’ Den?

The founders asked for £75,000 for 15% of the company, a £500K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.