Trunki
No DealLuggage suitcase for children
Trunki is a luggage suitcase for children that got its big break on Dragons’ Den in Season 3, where it won fans even without landing a deal.
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From the show
The Dragons’ Den pitch
- £150K
- Asked for
- 50%
- Offered equity
- £300K
- Sought valuation
Founder Rob Law stepped onto the carpet in Season 3, Episode 8 in the episode that aired 21 September 2006. Trunki, the luggage suitcase for children, pitched in the Kids & Education category, one of 79 kids & education businesses to brave the Den across all 21 seasons.
The ask was £150,000 for 50% of the company, an implied valuation of £300K.
No deal. Every dragon declined, and Trunki walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.
Season 3 saw 73 pitches, and 8 of them closed a deal on air. In the Kids & Education category overall, roughly 44% of pitches have landed a dragon across the show's history.
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Frequently asked questions
Where can I buy Trunki?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did Trunki get a deal on Dragons’ Den?
No. Trunki pitched the dragons but left Season 3 without a deal.
What season of Dragons’ Den was Trunki on?
Trunki appeared in Season 3, Episode 8, which aired 21 September 2006.
How much was Trunki asking for on Dragons’ Den?
The founders asked for £150,000 for 50% of the company, a £300K valuation.
Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
