Twisted Martini

No Deal

Dating website

Season 3 · Ep 5 Tech & SoftwareAired 31 August 2006

Twisted Martini is a dating website that got its big break on Dragons’ Den in Season 3, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£80K
Asked for: 25%
Offered equity: £320K
Sought valuation

Founder April Hutchen stepped onto the carpet in Season 3, Episode 5 in the episode that aired 31 August 2006. Twisted Martini, the dating website, pitched in the Tech & Software category, one of 76 tech & software businesses to brave the Den across all 21 seasons.

The ask was £80,000 for 25% of the company, an implied valuation of £320K.

No deal. Every dragon declined, and Twisted Martini walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 3 saw 73 pitches, and 8 of them closed a deal on air. In the Tech & Software category overall, roughly 38% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Twisted Martini?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Twisted Martini get a deal on Dragons’ Den?

No. Twisted Martini pitched the dragons but left Season 3 without a deal.

What season of Dragons’ Den was Twisted Martini on?

Twisted Martini appeared in Season 3, Episode 5, which aired 31 August 2006.

How much was Twisted Martini asking for on Dragons’ Den?

The founders asked for £80,000 for 25% of the company, a £320K valuation.

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