Victor's Drinks

Deal

Make your own cider

Season 12 · Ep 3 Food & DrinkAired 3 August 2014

Victor's Drinks is a make your own cider that got its big break on Dragons’ Den in Season 12, and walked out with a deal.

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From the show

The Dragons’ Den pitch

£40K
Asked for: 25%
Offered equity: £160K
Sought valuation: —
Deal amount: —
Deal equity: —
Deal valuation

Founder Ralph Broadbent and Alex Dixon stepped onto the carpet in Season 12, Episode 3 in the episode that aired 3 August 2014. Victor's Drinks, the make your own cider, pitched in the Food & Drink category, one of 55 food & drink businesses to brave the Den across all 21 seasons.

The ask was £40,000 for 25% of the company, an implied valuation of £160K.

A deal was struck.

Season 12 saw 65 pitches, and 20 of them closed a deal on air. In the Food & Drink category overall, roughly 93% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Victor's Drinks?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Victor's Drinks get a deal on Dragons’ Den?

Yes. Victor's Drinks closed a deal.

What season of Dragons’ Den was Victor's Drinks on?

Victor's Drinks appeared in Season 12, Episode 3, which aired 3 August 2014.

How much was Victor's Drinks asking for on Dragons’ Den?

The founders asked for £40,000 for 25% of the company, a £160K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.