Vitamin Coffee

No Deal

Vitamin infused coffee

Season 18 · Ep 9 Health & WellnessAired 27 May 2021

Vitamin Coffee, the vitamin infused coffee, landed on the national radar after pitching the dragons in Season 18, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 33.3%
Offered equity: £150K
Sought valuation

Leanne Holder and Jacob Leaver faced the dragons in Season 18, Episode 9 in the episode that aired 27 May 2021. Vitamin Coffee, the vitamin infused coffee, pitched in the Health & Wellness category, one of 26 health & wellness businesses to brave the Den across all 21 seasons.

They came in asking £50,000 in exchange for 33.3% equity, putting a £150K valuation on the business.

Vitamin Coffee couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 18, 35 of 70 pitches ended in a handshake. In the Health & Wellness category overall, roughly 58% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Vitamin Coffee?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Vitamin Coffee get a deal on Dragons’ Den?

No. Vitamin Coffee pitched the dragons but left Season 18 without a deal.

What season of Dragons’ Den was Vitamin Coffee on?

Vitamin Coffee appeared in Season 18, Episode 9, which aired 27 May 2021.

How much was Vitamin Coffee asking for on Dragons’ Den?

The founders asked for £50,000 for 33.3% of the company, a £150K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.