West Brewing Company

No Deal

Glasgow beer brewing

Season 1 · Ep 4 Liquor & AlcoholAired 25 January 2005

Best known from its Dragons’ Den appearance, West Brewing Company is a glasgow beer brewing in Season 1, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

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Asked for: —
Offered equity: —
Sought valuation

Petra and Gordon Wetzel-Stewert walked into the Den in Season 1, Episode 4 in the episode that aired 25 January 2005. West Brewing Company, the glasgow beer brewing, pitched in the Liquor & Alcohol category, one of 23 liquor & alcohol businesses to brave the Den across all 21 seasons.

The dragons passed, and West Brewing Company left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

West Brewing Company was one of 61 businesses to pitch in Season 1, where 8 deals got done. In the Liquor & Alcohol category overall, roughly 35% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy West Brewing Company?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did West Brewing Company get a deal on Dragons’ Den?

No. West Brewing Company pitched the dragons but left Season 1 without a deal.

What season of Dragons’ Den was West Brewing Company on?

West Brewing Company appeared in Season 1, Episode 4, which aired 25 January 2005.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.