Whiskey Frames

No Deal

Picture frames made from recycled whiskey barrels

Season 16 · Ep 12 Green & CleanTechAired 6 January 2019

Whiskey Frames is a picture frames made from recycled whiskey barrels that got its big break on Dragons’ Den in Season 16, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 15%
Offered equity: £333K
Sought valuation

Founder Christine and Ross Hunter stepped onto the carpet in Season 16, Episode 12 in the episode that aired 6 January 2019. Whiskey Frames, the picture frames made from recycled whiskey barrels, pitched in the Green & CleanTech category, one of 34 green & cleantech businesses to brave the Den across all 21 seasons.

The ask was £50,000 for 15% of the company, an implied valuation of £333K.

No deal. Every dragon declined, and Whiskey Frames walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 16 saw 62 pitches, and 29 of them closed a deal on air. In the Green & CleanTech category overall, roughly 38% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Whiskey Frames?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Whiskey Frames get a deal on Dragons’ Den?

No. Whiskey Frames pitched the dragons but left Season 16 without a deal.

What season of Dragons’ Den was Whiskey Frames on?

Whiskey Frames appeared in Season 16, Episode 12, which aired 6 January 2019.

How much was Whiskey Frames asking for on Dragons’ Den?

The founders asked for £50,000 for 15% of the company, a £333K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.