Wiggy

No Deal

Natural vitamins and minerals alternative to viagra

Season 21 · Ep 14 Health & WellnessAired 4 April 2024

Wiggy, the natural vitamins and minerals alternative to viagra, landed on the national radar after pitching the dragons in Season 21, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 10%
Offered equity: £500K
Sought valuation

Charlotte and Wesley Pierce faced the dragons in Season 21, Episode 14 in the episode that aired 4 April 2024. Wiggy, the natural vitamins and minerals alternative to viagra, pitched in the Health & Wellness category, one of 26 health & wellness businesses to brave the Den across all 21 seasons.

They came in asking £50,000 in exchange for 10% equity, putting a £500K valuation on the business.

Wiggy couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 21, 32 of 57 pitches ended in a handshake. In the Health & Wellness category overall, roughly 58% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Wiggy?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Wiggy get a deal on Dragons’ Den?

No. Wiggy pitched the dragons but left Season 21 without a deal.

What season of Dragons’ Den was Wiggy on?

Wiggy appeared in Season 21, Episode 14, which aired 4 April 2024.

How much was Wiggy asking for on Dragons’ Den?

The founders asked for £50,000 for 10% of the company, a £500K valuation.

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