Wild AI

No Deal

Fitness and well-being mobile app for women

Season 18 · Ep 3 Tech & SoftwareAired 15 April 2021

Wild AI is a fitness and well-being mobile app for women that got its big break on Dragons’ Den in Season 18, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£72K
Asked for: 10%
Offered equity: £720K
Sought valuation

Founder Helene Guillaume stepped onto the carpet in Season 18, Episode 3 in the episode that aired 15 April 2021. Wild AI, the fitness and well-being mobile app for women, pitched in the Tech & Software category, one of 76 tech & software businesses to brave the Den across all 21 seasons.

The ask was £72,000 for 10% of the company, an implied valuation of £720K.

No deal. Every dragon declined, and Wild AI walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 18 saw 70 pitches, and 35 of them closed a deal on air. In the Tech & Software category overall, roughly 38% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Wild AI?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Wild AI get a deal on Dragons’ Den?

No. Wild AI pitched the dragons but left Season 18 without a deal.

What season of Dragons’ Den was Wild AI on?

Wild AI appeared in Season 18, Episode 3, which aired 15 April 2021.

How much was Wild AI asking for on Dragons’ Den?

The founders asked for £72,000 for 10% of the company, a £720K valuation.

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