Wireless Fitness

No Deal

App for music-based exercise workouts

Season 13 · Ep 11 Tech & SoftwareAired 3 January 2016

Wireless Fitness is a app for music-based exercise workouts that got its big break on Dragons’ Den in Season 13, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£100K
Asked for: 15%
Offered equity: £667K
Sought valuation

Founder Dominic Thorpe and Matt Boyles stepped onto the carpet in Season 13, Episode 11 in the episode that aired 3 January 2016. Wireless Fitness, the app for music-based exercise workouts, pitched in the Tech & Software category, one of 76 tech & software businesses to brave the Den across all 21 seasons.

The ask was £100,000 for 15% of the company, an implied valuation of £667K.

No deal. Every dragon declined, and Wireless Fitness walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 13 saw 69 pitches, and 24 of them closed a deal on air. In the Tech & Software category overall, roughly 38% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Wireless Fitness?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Wireless Fitness get a deal on Dragons’ Den?

No. Wireless Fitness pitched the dragons but left Season 13 without a deal.

What season of Dragons’ Den was Wireless Fitness on?

Wireless Fitness appeared in Season 13, Episode 11, which aired 3 January 2016.

How much was Wireless Fitness asking for on Dragons’ Den?

The founders asked for £100,000 for 15% of the company, a £667K valuation.

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