Wood Bloc X

Deal

Outdoor wooden DIY landscaping product

Season 10 · Ep 6 Home & LifestyleAired 14 October 2012

Wood Bloc X, the outdoor wooden diy landscaping product, landed on the national radar after pitching the dragons in Season 10, and convinced Peter Jones to invest.

As an Amazon Associate I earn from qualifying purchases.

Check price on Amazon

Affiliate link — we may earn a commission at no extra cost to you.

Dragons’ Den products move fast. Names change, packaging changes, and some sell out or get discontinued. The Amazon button checks live price and availability for Wood Bloc X.

From the show

The Dragons’ Den pitch

£75K
Asked for: 25%
Offered equity: £300K
Sought valuation: £75K
Deal amount: 25%
Deal equity: £300K
Deal valuation

Henry and Philip Blake faced the dragons in Season 10, Episode 6 in the episode that aired 14 October 2012. Wood Bloc X, the outdoor wooden diy landscaping product, pitched in the Home & Lifestyle category, one of 32 home & lifestyle businesses to brave the Den across all 21 seasons.

They came in asking £75,000 in exchange for 25% equity, putting a £300K valuation on the business.

Peter Jones made the deal at £75,000 for 25% equity. The deal valued the company at £300K.

Across Season 10, 21 of 100 pitches ended in a handshake. In the Home & Lifestyle category overall, roughly 94% of pitches have landed a dragon across the show's history.

Peter Jones£75K

Sold on Wood Bloc X?

Check today's price and availability before it is gone.

Check price on Amazon

Affiliate link — we may earn a commission at no extra cost to you.

Frequently asked questions

Where can I buy Wood Bloc X?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Wood Bloc X get a deal on Dragons’ Den?

Yes. Wood Bloc X closed a deal for £75,000 in exchange for 25% equity, with Peter Jones.

Which dragon invested in Wood Bloc X?

Peter Jones invested in Wood Bloc X (£75,000 total as aired).

What season of Dragons’ Den was Wood Bloc X on?

Wood Bloc X appeared in Season 10, Episode 6, which aired 14 October 2012.

How much was Wood Bloc X asking for on Dragons’ Den?

The founders asked for £75,000 for 25% of the company, a £300K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.