Yboo

No Deal

App tracking usage of data to offer phone deals

Season 17 · Ep 2 Tech & SoftwareAired 18 August 2019

Yboo is a app tracking usage of data to offer phone deals that got its big break on Dragons’ Den in Season 17, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£250K
Asked for: 2.5%
Offered equity: £10M
Sought valuation

Founder Martyn Gould stepped onto the carpet in Season 17, Episode 2 in the episode that aired 18 August 2019. Yboo, the app tracking usage of data to offer phone deals, pitched in the Tech & Software category, one of 76 tech & software businesses to brave the Den across all 21 seasons.

The ask was £250,000 for 2.5% of the company, an implied valuation of £10M.

No deal. Every dragon declined, and Yboo walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 17 saw 69 pitches, and 26 of them closed a deal on air. In the Tech & Software category overall, roughly 38% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Yboo?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Yboo get a deal on Dragons’ Den?

No. Yboo pitched the dragons but left Season 17 without a deal.

What season of Dragons’ Den was Yboo on?

Yboo appeared in Season 17, Episode 2, which aired 18 August 2019.

How much was Yboo asking for on Dragons’ Den?

The founders asked for £250,000 for 2.5% of the company, a £10M valuation.

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