Yogiyo

Deal

Korean home cooking range

Season 13 · Ep 6 Food & DrinkAired 16 August 2015

Yogiyo, the korean home cooking range, landed on the national radar after pitching the dragons in Season 13, and convinced Peter Jones to invest.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 33.3%
Offered equity: £150K
Sought valuation: £50K
Deal amount: 33.3%
Deal equity: £150K
Deal valuation

Ben and Sue Youn faced the dragons in Season 13, Episode 6 in the episode that aired 16 August 2015. Yogiyo, the korean home cooking range, pitched in the Food & Drink category, one of 55 food & drink businesses to brave the Den across all 21 seasons.

They came in asking £50,000 in exchange for 33.3% equity, putting a £150K valuation on the business.

Peter Jones made the deal at £50,000 for 33.3% equity. The deal valued the company at £150K.

Across Season 13, 24 of 69 pitches ended in a handshake. In the Food & Drink category overall, roughly 93% of pitches have landed a dragon across the show's history.

Peter Jones£50K

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Frequently asked questions

Where can I buy Yogiyo?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Yogiyo get a deal on Dragons’ Den?

Yes. Yogiyo closed a deal for £50,000 in exchange for 33.3% equity, with Peter Jones.

Which dragon invested in Yogiyo?

Peter Jones invested in Yogiyo (£50,000 total as aired).

What season of Dragons’ Den was Yogiyo on?

Yogiyo appeared in Season 13, Episode 6, which aired 16 August 2015.

How much was Yogiyo asking for on Dragons’ Den?

The founders asked for £50,000 for 33.3% of the company, a £150K valuation.

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