AB Performance
DealBike-engined car manufacturing, servicing, repairs and tuning company
Best known from its Dragons’ Den appearance, AB Performance is a bike-engined car manufacturing, servicing, repairs and tuning company in Season 9, and convinced Peter Jones to invest.
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From the show
The Dragons’ Den pitch
- £50K
- Asked for
- 35%
- Offered equity
- £143K
- Sought valuation
- £50K
- Deal amount
- 35%
- Deal equity
- £143K
- Deal valuation
Andy Bates walked into the Den in Season 9, Episode 6 in the episode that aired 4 September 2011. AB Performance, the bike-engined car manufacturing, servicing, repairs and tuning company, pitched in the Automotive category, one of 9 automotive businesses to brave the Den across all 21 seasons.
On the carpet, the number was £50,000 for a 35% stake, which valued the company at £143K.
Peter Jones made the deal at £50,000 for 35% equity. The deal valued the company at £143K.
AB Performance was one of 80 businesses to pitch in Season 9, where 16 deals got done. In the Automotive category overall, roughly 100% of pitches have landed a dragon across the show's history.
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Frequently asked questions
Where can I buy AB Performance?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did AB Performance get a deal on Dragons’ Den?
Yes. AB Performance closed a deal for £50,000 in exchange for 35% equity, with Peter Jones.
Which dragon invested in AB Performance?
Peter Jones invested in AB Performance (£50,000 total as aired).
What season of Dragons’ Den was AB Performance on?
AB Performance appeared in Season 9, Episode 6, which aired 4 September 2011.
How much was AB Performance asking for on Dragons’ Den?
The founders asked for £50,000 for 35% of the company, a £143K valuation.
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