Brighter Bikes

Deal

Indicator lights for bicycles

Season 16 · Ep 7 OtherAired 4 November 2018

Best known from its Dragons’ Den appearance, Brighter Bikes is a indicator lights for bicycles in Season 16, and walked out with a deal.

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From the show

The Dragons’ Den pitch

£90K
Asked for: 25%
Offered equity: £360K
Sought valuation: —
Deal amount: —
Deal equity: —
Deal valuation

Steven Ransom walked into the Den in Season 16, Episode 7 in the episode that aired 4 November 2018. Brighter Bikes, the indicator lights for bicycles, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

On the carpet, the number was £90,000 for a 25% stake, which valued the company at £360K.

A deal was struck.

Brighter Bikes was one of 62 businesses to pitch in Season 16, where 29 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Brighter Bikes?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Brighter Bikes get a deal on Dragons’ Den?

Yes. Brighter Bikes closed a deal.

What season of Dragons’ Den was Brighter Bikes on?

Brighter Bikes appeared in Season 16, Episode 7, which aired 4 November 2018.

How much was Brighter Bikes asking for on Dragons’ Den?

The founders asked for £90,000 for 25% of the company, a £360K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.