Bug Bakes

Deal

Insect Protein Dog Food

Season 17 · Ep 11 OtherAired 22 March 2020

Best known from its Dragons’ Den appearance, Bug Bakes is a insect protein dog food in Season 17, and walked out with a deal.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 50%
Offered equity: £100K
Sought valuation: —
Deal amount: —
Deal equity: —
Deal valuation

Ross Lamond walked into the Den in Season 17, Episode 11 in the episode that aired 22 March 2020. Bug Bakes, the insect protein dog food, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

On the carpet, the number was £50,000 for a 50% stake, which valued the company at £100K.

A deal was struck.

Bug Bakes was one of 69 businesses to pitch in Season 17, where 26 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Bug Bakes?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Bug Bakes get a deal on Dragons’ Den?

Yes. Bug Bakes closed a deal.

What season of Dragons’ Den was Bug Bakes on?

Bug Bakes appeared in Season 17, Episode 11, which aired 22 March 2020.

How much was Bug Bakes asking for on Dragons’ Den?

The founders asked for £50,000 for 50% of the company, a £100K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.