Clean Heels Ltd

Deal

High heel attachments to prevent sinking in grass and damage to floors

Season 12 · Ep 7 Fashion & BeautyAired 25 January 2015

Clean Heels Ltd is a high heel attachments to prevent sinking in grass and damage to floors that got its big break on Dragons’ Den in Season 12, and convinced Deborah Meaden and KellyHoppen to invest.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 25%
Offered equity: £200K
Sought valuation: £50K
Deal amount: 25%
Deal equity: £200K
Deal valuation

Founder Ally Stevenson stepped onto the carpet in Season 12, Episode 7 in the episode that aired 25 January 2015. Clean Heels Ltd, the high heel attachments to prevent sinking in grass and damage to floors, pitched in the Fashion & Beauty category, one of 67 fashion & beauty businesses to brave the Den across all 21 seasons.

The ask was £50,000 for 25% of the company, an implied valuation of £200K.

Deborah Meaden and KellyHoppen teamed up at £50,000 for 25% equity. The deal valued the company at £200K.

Season 12 saw 65 pitches, and 20 of them closed a deal on air. In the Fashion & Beauty category overall, roughly 69% of pitches have landed a dragon across the show's history.

Deborah Meaden£25KKellyHoppen£25K

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Frequently asked questions

Where can I buy Clean Heels Ltd?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Clean Heels Ltd get a deal on Dragons’ Den?

Yes. Clean Heels Ltd closed a deal for £50,000 in exchange for 25% equity, with Deborah Meaden and KellyHoppen.

Which dragon invested in Clean Heels Ltd?

Deborah Meaden and KellyHoppen invested in Clean Heels Ltd (£50,000 total as aired).

What season of Dragons’ Den was Clean Heels Ltd on?

Clean Heels Ltd appeared in Season 12, Episode 7, which aired 25 January 2015.

How much was Clean Heels Ltd asking for on Dragons’ Den?

The founders asked for £50,000 for 25% of the company, a £200K valuation.

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