Optiat

Deal

Sustainable skincare products.

Season 16 · Ep 3 Fashion & BeautyAired 26 August 2018

Optiat is a sustainable skincare products that got its big break on Dragons’ Den in Season 16, and walked out with a deal.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 30%
Offered equity: £167K
Sought valuation: —
Deal amount: —
Deal equity: —
Deal valuation

Founder Anna and William Brightman stepped onto the carpet in Season 16, Episode 3 in the episode that aired 26 August 2018. Optiat, the sustainable skincare products, pitched in the Fashion & Beauty category, one of 67 fashion & beauty businesses to brave the Den across all 21 seasons.

The ask was £50,000 for 30% of the company, an implied valuation of £167K.

A deal was struck.

Season 16 saw 62 pitches, and 29 of them closed a deal on air. In the Fashion & Beauty category overall, roughly 69% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Optiat?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Optiat get a deal on Dragons’ Den?

Yes. Optiat closed a deal.

What season of Dragons’ Den was Optiat on?

Optiat appeared in Season 16, Episode 3, which aired 26 August 2018.

How much was Optiat asking for on Dragons’ Den?

The founders asked for £50,000 for 30% of the company, a £167K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.