Concentrate Design
DealProducts that help children at school
Concentrate Design, the products that help children at school, landed on the national radar after pitching the dragons in Season 5, and convinced Peter Jones to invest.
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From the show
The Dragons’ Den pitch
- £100K
- Asked for
- 40%
- Offered equity
- £250K
- Sought valuation
- £100K
- Deal amount
- 40%
- Deal equity
- £250K
- Deal valuation
Mark Champkins faced the dragons in Season 5, Episode 3 in the episode that aired 29 October 2007. Concentrate Design, the products that help children at school, pitched in the Kids & Education category, one of 79 kids & education businesses to brave the Den across all 21 seasons.
They came in asking £100,000 in exchange for 40% equity, putting a £250K valuation on the business.
Peter Jones made the deal at £100,000 for 40% equity. The deal valued the company at £250K.
Across Season 5, 15 of 79 pitches ended in a handshake. In the Kids & Education category overall, roughly 44% of pitches have landed a dragon across the show's history.
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Frequently asked questions
Where can I buy Concentrate Design?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did Concentrate Design get a deal on Dragons’ Den?
Yes. Concentrate Design closed a deal for £100,000 in exchange for 40% equity, with Peter Jones.
Which dragon invested in Concentrate Design?
Peter Jones invested in Concentrate Design (£100,000 total as aired).
What season of Dragons’ Den was Concentrate Design on?
Concentrate Design appeared in Season 5, Episode 3, which aired 29 October 2007.
How much was Concentrate Design asking for on Dragons’ Den?
The founders asked for £100,000 for 40% of the company, a £250K valuation.
Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
