
Coti Vision
DealInterchangeable chains for reading glasses
Coti Vision, the interchangeable chains for reading glasses, landed on the national radar after pitching the dragons in Season 18, and convinced Deborah Meaden to invest.
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From the show
The Dragons’ Den pitch
- £50K
- Asked for
- 20%
- Offered equity
- £250K
- Sought valuation
- £50K
- Deal amount
- 20%
- Deal equity
- £250K
- Deal valuation
Julie Hawkins and Nancy Gries faced the dragons in Season 18, Episode 4 in the episode that aired 22 April 2021. Coti Vision, the interchangeable chains for reading glasses, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.
They came in asking £50,000 in exchange for 20% equity, putting a £250K valuation on the business.
Deborah Meaden made the deal at £50,000 for 20% equity. The deal valued the company at £250K.
Across Season 18, 35 of 70 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.
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Frequently asked questions
Where can I buy Coti Vision?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did Coti Vision get a deal on Dragons’ Den?
Yes. Coti Vision closed a deal for £50,000 in exchange for 20% equity, with Deborah Meaden.
Which dragon invested in Coti Vision?
Deborah Meaden invested in Coti Vision (£50,000 total as aired).
What season of Dragons’ Den was Coti Vision on?
Coti Vision appeared in Season 18, Episode 4, which aired 22 April 2021.
How much was Coti Vision asking for on Dragons’ Den?
The founders asked for £50,000 for 20% of the company, a £250K valuation.
Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
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