CYCL Wing Lights

Deal

Detachable bicycle indicators

Season 14 · Ep 12 Sports & OutdoorsAired 29 January 2017

CYCL Wing Lights, the detachable bicycle indicators, landed on the national radar after pitching the dragons in Season 14, and convinced NickJenkins to invest.

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From the show

The Dragons’ Den pitch

£45K
Asked for: 12.5%
Offered equity: £360K
Sought valuation: £45K
Deal amount: 12.5%
Deal equity: £360K
Deal valuation

Agostino Stilli and Luca Amaduzzi faced the dragons in Season 14, Episode 12 in the episode that aired 29 January 2017. CYCL Wing Lights, the detachable bicycle indicators, pitched in the Sports & Outdoors category, one of 59 sports & outdoors businesses to brave the Den across all 21 seasons.

They came in asking £45,000 in exchange for 12.5% equity, putting a £360K valuation on the business.

NickJenkins made the deal at £45,000 for 12.5% equity. The deal valued the company at £360K.

Across Season 14, 21 of 70 pitches ended in a handshake. In the Sports & Outdoors category overall, roughly 42% of pitches have landed a dragon across the show's history.

NickJenkins£45K

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Frequently asked questions

Where can I buy CYCL Wing Lights?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did CYCL Wing Lights get a deal on Dragons’ Den?

Yes. CYCL Wing Lights closed a deal for £45,000 in exchange for 12.5% equity, with NickJenkins.

Which dragon invested in CYCL Wing Lights?

NickJenkins invested in CYCL Wing Lights (£45,000 total as aired).

What season of Dragons’ Den was CYCL Wing Lights on?

CYCL Wing Lights appeared in Season 14, Episode 12, which aired 29 January 2017.

How much was CYCL Wing Lights asking for on Dragons’ Den?

The founders asked for £45,000 for 12.5% of the company, a £360K valuation.

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