Earle's

Deal

Food truck franchise that sells hot and cold foods

Season 7 · Ep 8 Food & DrinkAired 2 September 2009

Earle's, the food truck franchise that sells hot and cold foods, landed on the national radar after pitching the dragons in Season 7, and walked out with a deal.

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From the show

The Dragons’ Den pitch

£100K
Asked for: 35%
Offered equity: £286K
Sought valuation: —
Deal amount: —
Deal equity: —
Deal valuation

Michael Lea faced the dragons in Season 7, Episode 8 in the episode that aired 2 September 2009. Earle's, the food truck franchise that sells hot and cold foods, pitched in the Food & Drink category, one of 55 food & drink businesses to brave the Den across all 21 seasons.

They came in asking £100,000 in exchange for 35% equity, putting a £286K valuation on the business.

A deal was struck.

Across Season 7, 15 of 72 pitches ended in a handshake. In the Food & Drink category overall, roughly 93% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Earle's?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Earle's get a deal on Dragons’ Den?

Yes. Earle's closed a deal.

What season of Dragons’ Den was Earle's on?

Earle's appeared in Season 7, Episode 8, which aired 2 September 2009.

How much was Earle's asking for on Dragons’ Den?

The founders asked for £100,000 for 35% of the company, a £286K valuation.

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