Elite Competitions

Deal

Gambling competition service offering user chosen prizes as rewards.

Season 16 · Ep 10 OtherAired 2 December 2018

Best known from its Dragons’ Den appearance, Elite Competitions is a gambling competition service offering user chosen prizes as rewards in Season 16, and walked out with a deal.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 25%
Offered equity: £200K
Sought valuation: —
Deal amount: —
Deal equity: —
Deal valuation

James Heaton and Alex Beckett walked into the Den in Season 16, Episode 10 in the episode that aired 2 December 2018. Elite Competitions, the gambling competition service offering user chosen prizes as rewards, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

On the carpet, the number was £50,000 for a 25% stake, which valued the company at £200K.

A deal was struck.

Elite Competitions was one of 62 businesses to pitch in Season 16, where 29 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Elite Competitions?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Elite Competitions get a deal on Dragons’ Den?

Yes. Elite Competitions closed a deal.

What season of Dragons’ Den was Elite Competitions on?

Elite Competitions appeared in Season 16, Episode 10, which aired 2 December 2018.

How much was Elite Competitions asking for on Dragons’ Den?

The founders asked for £50,000 for 25% of the company, a £200K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.