Fearneand Rosie

Deal

Reduced sugar jams

Season 18 · Ep 13 OtherAired 1 July 2021

Fearneand Rosie, the reduced sugar jams, landed on the national radar after pitching the dragons in Season 18, and walked out with a deal.

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From the show

The Dragons’ Den pitch

£40K
Asked for: 35%
Offered equity: £114K
Sought valuation: —
Deal amount: —
Deal equity: —
Deal valuation

Rachel Kettlewell faced the dragons in Season 18, Episode 13 in the episode that aired 1 July 2021. Fearneand Rosie, the reduced sugar jams, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

They came in asking £40,000 in exchange for 35% equity, putting a £114K valuation on the business.

A deal was struck.

Across Season 18, 35 of 70 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Fearneand Rosie?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Fearneand Rosie get a deal on Dragons’ Den?

Yes. Fearneand Rosie closed a deal.

What season of Dragons’ Den was Fearneand Rosie on?

Fearneand Rosie appeared in Season 18, Episode 13, which aired 1 July 2021.

How much was Fearneand Rosie asking for on Dragons’ Den?

The founders asked for £40,000 for 35% of the company, a £114K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.