Frida Rome

Deal

Vegan non-leather handbags with erotic stories included

Season 19 · Ep 3 OtherAired 20 January 2022

Best known from its Dragons’ Den appearance, Frida Rome is a vegan non-leather handbags with erotic stories included in Season 19, and convinced StevenBartlett to invest.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 20%
Offered equity: £250K
Sought valuation: £50K
Deal amount: 20%
Deal equity: £250K
Deal valuation

Rebecca Joy and Natalie Diana walked into the Den in Season 19, Episode 3 in the episode that aired 20 January 2022. Frida Rome, the vegan non-leather handbags with erotic stories included, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

On the carpet, the number was £50,000 for a 20% stake, which valued the company at £250K.

StevenBartlett made the deal at £50,000 for 20% equity. The deal valued the company at £250K.

Frida Rome was one of 59 businesses to pitch in Season 19, where 28 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

StevenBartlett£50K

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Frequently asked questions

Where can I buy Frida Rome?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Frida Rome get a deal on Dragons’ Den?

Yes. Frida Rome closed a deal for £50,000 in exchange for 20% equity, with StevenBartlett.

Which dragon invested in Frida Rome?

StevenBartlett invested in Frida Rome (£50,000 total as aired).

What season of Dragons’ Den was Frida Rome on?

Frida Rome appeared in Season 19, Episode 3, which aired 20 January 2022.

How much was Frida Rome asking for on Dragons’ Den?

The founders asked for £50,000 for 20% of the company, a £250K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.