Furr Boost Drink
DealVitamin based smoothies for dogs
Furr Boost Drink, the vitamin based smoothies for dogs, landed on the national radar after pitching the dragons in Season 21, and walked out with a deal.
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From the show
The Dragons’ Den pitch
- £50K
- Asked for
- 30%
- Offered equity
- £167K
- Sought valuation
- —
- Deal amount
- —
- Deal equity
- —
- Deal valuation
Louise and Ian Toll faced the dragons in Season 21, Episode 13 in the episode that aired 28 March 2024. Furr Boost Drink, the vitamin based smoothies for dogs, pitched in the Pet Products category, one of 16 pet products businesses to brave the Den across all 21 seasons.
They came in asking £50,000 in exchange for 30% equity, putting a £167K valuation on the business.
A deal was struck.
Across Season 21, 32 of 57 pitches ended in a handshake. In the Pet Products category overall, roughly 94% of pitches have landed a dragon across the show's history.
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Frequently asked questions
Where can I buy Furr Boost Drink?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did Furr Boost Drink get a deal on Dragons’ Den?
Yes. Furr Boost Drink closed a deal.
What season of Dragons’ Den was Furr Boost Drink on?
Furr Boost Drink appeared in Season 21, Episode 13, which aired 28 March 2024.
How much was Furr Boost Drink asking for on Dragons’ Den?
The founders asked for £50,000 for 30% of the company, a £167K valuation.
Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
