Gener 8

Deal

Online vouchers in response to data received by advertisers

Season 18 · Ep 4 OtherAired 22 April 2021

Gener 8 is a online vouchers in response to data received by advertisers that got its big break on Dragons’ Den in Season 18, and convinced Peter Jones and Touker Suleyman to invest.

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From the show

The Dragons’ Den pitch

£60K
Asked for: 10%
Offered equity: £600K
Sought valuation: £60K
Deal amount: 10%
Deal equity: £600K
Deal valuation

Founder Sam Jones stepped onto the carpet in Season 18, Episode 4 in the episode that aired 22 April 2021. Gener 8, the online vouchers in response to data received by advertisers, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £60,000 for 10% of the company, an implied valuation of £600K.

Peter Jones and Touker Suleyman teamed up at £60,000 for 10% equity. The deal valued the company at £600K.

Season 18 saw 70 pitches, and 35 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

Peter Jones£30K Touker Suleyman£30K

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Frequently asked questions

Where can I buy Gener 8?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Gener 8 get a deal on Dragons’ Den?

Yes. Gener 8 closed a deal for £60,000 in exchange for 10% equity, with Peter Jones and Touker Suleyman.

Which dragon invested in Gener 8?

Peter Jones and Touker Suleyman invested in Gener 8 (£60,000 total as aired).

What season of Dragons’ Den was Gener 8 on?

Gener 8 appeared in Season 18, Episode 4, which aired 22 April 2021.

How much was Gener 8 asking for on Dragons’ Den?

The founders asked for £60,000 for 10% of the company, a £600K valuation.

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