Goatsofthe Gorge

No Deal

Goat milk skincare brand

Season 21 · Ep 10 Fashion & BeautyAired 7 March 2024

Goatsofthe Gorge is a goat milk skincare brand that got its big break on Dragons’ Den in Season 21, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£30K
Asked for: 10%
Offered equity: £300K
Sought valuation

Founders Danny, Ricky and Nick King stepped onto the carpet in Season 21, Episode 10 in the episode that aired 7 March 2024. Goatsofthe Gorge, the goat milk skincare brand, pitched in the Fashion & Beauty category, one of 67 fashion & beauty businesses to brave the Den across all 21 seasons.

The ask was £30,000 for 10% of the company, an implied valuation of £300K.

No deal. Every dragon declined, and Goatsofthe Gorge walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 21 saw 57 pitches, and 32 of them closed a deal on air. In the Fashion & Beauty category overall, roughly 69% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Goatsofthe Gorge?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Goatsofthe Gorge get a deal on Dragons’ Den?

No. Goatsofthe Gorge pitched the dragons but left Season 21 without a deal.

What season of Dragons’ Den was Goatsofthe Gorge on?

Goatsofthe Gorge appeared in Season 21, Episode 10, which aired 7 March 2024.

How much was Goatsofthe Gorge asking for on Dragons’ Den?

The founders asked for £30,000 for 10% of the company, a £300K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.