Goldgenie

Deal

Mobile gold plating service

Season 5 · Ep 1 Home & LifestyleAired 15 October 2007

Best known from its Dragons’ Den appearance, Goldgenie is a mobile gold plating service in Season 5, and convinced JamesCaan to invest.

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From the show

The Dragons’ Den pitch

£60K
Asked for: 40%
Offered equity: £150K
Sought valuation: £60K
Deal amount: 40%
Deal equity: £150K
Deal valuation

Laban Roomes walked into the Den in Season 5, Episode 1 in the episode that aired 15 October 2007. Goldgenie, the mobile gold plating service, pitched in the Home & Lifestyle category, one of 32 home & lifestyle businesses to brave the Den across all 21 seasons.

On the carpet, the number was £60,000 for a 40% stake, which valued the company at £150K.

JamesCaan made the deal at £60,000 for 40% equity. The deal valued the company at £150K.

Goldgenie was one of 79 businesses to pitch in Season 5, where 15 deals got done. In the Home & Lifestyle category overall, roughly 94% of pitches have landed a dragon across the show's history.

JamesCaan£60K

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Frequently asked questions

Where can I buy Goldgenie?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Goldgenie get a deal on Dragons’ Den?

Yes. Goldgenie closed a deal for £60,000 in exchange for 40% equity, with JamesCaan.

Which dragon invested in Goldgenie?

JamesCaan invested in Goldgenie (£60,000 total as aired).

What season of Dragons’ Den was Goldgenie on?

Goldgenie appeared in Season 5, Episode 1, which aired 15 October 2007.

How much was Goldgenie asking for on Dragons’ Den?

The founders asked for £60,000 for 40% of the company, a £150K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.