Grails Ltd 1

Deal

Tailor-made suits for businesswomen

Season 1 · Ep 2 Fashion & BeautyAired 11 January 2005

Grails Ltd 1, the tailor-made suits for businesswomen, landed on the national radar after pitching the dragons in Season 1, and convinced DougRichard,RachelElnaugh to invest.

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From the show

The Dragons’ Den pitch

£120K
Asked for: 40%
Offered equity: £300K
Sought valuation: £120K
Deal amount: 40%
Deal equity: £300K
Deal valuation

Tracey Ann Graily faced the dragons in Season 1, Episode 2 in the episode that aired 11 January 2005. Grails Ltd 1, the tailor-made suits for businesswomen, pitched in the Fashion & Beauty category, one of 67 fashion & beauty businesses to brave the Den across all 21 seasons.

They came in asking £120,000 in exchange for 40% equity, putting a £300K valuation on the business.

DougRichard,RachelElnaugh made the deal at £120,000 for 40% equity. The deal valued the company at £300K.

Across Season 1, 8 of 61 pitches ended in a handshake. In the Fashion & Beauty category overall, roughly 69% of pitches have landed a dragon across the show's history.

DougRichard,RachelElnaugh£120K

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Frequently asked questions

Where can I buy Grails Ltd 1?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Grails Ltd 1 get a deal on Dragons’ Den?

Yes. Grails Ltd 1 closed a deal for £120,000 in exchange for 40% equity, with DougRichard,RachelElnaugh.

Which dragon invested in Grails Ltd 1?

DougRichard,RachelElnaugh invested in Grails Ltd 1 (£120,000 total as aired).

What season of Dragons’ Den was Grails Ltd 1 on?

Grails Ltd 1 appeared in Season 1, Episode 2, which aired 11 January 2005.

How much was Grails Ltd 1 asking for on Dragons’ Den?

The founders asked for £120,000 for 40% of the company, a £300K valuation.

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