i Cafe

Deal

Coffee shop business and franchise

Season 10 · Ep 7 Food & DrinkAired 21 October 2012

i Cafe, the coffee shop business and franchise, landed on the national radar after pitching the dragons in Season 10, and walked out with a deal.

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From the show

The Dragons’ Den pitch

£80K
Asked for: 49%
Offered equity: £163K
Sought valuation: —
Deal amount: —
Deal equity: —
Deal valuation

Umer Ashraf faced the dragons in Season 10, Episode 7 in the episode that aired 21 October 2012. i Cafe, the coffee shop business and franchise, pitched in the Food & Drink category, one of 55 food & drink businesses to brave the Den across all 21 seasons.

They came in asking £80,000 in exchange for 49% equity, putting a £163K valuation on the business.

A deal was struck.

Across Season 10, 21 of 100 pitches ended in a handshake. In the Food & Drink category overall, roughly 93% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy i Cafe?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did i Cafe get a deal on Dragons’ Den?

Yes. i Cafe closed a deal.

What season of Dragons’ Den was i Cafe on?

i Cafe appeared in Season 10, Episode 7, which aired 21 October 2012.

How much was i Cafe asking for on Dragons’ Den?

The founders asked for £80,000 for 49% of the company, a £163K valuation.

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