Infuse My.Colour

Deal

Natural vegetable dye colour wash shampoo

Season 16 · Ep 4 OtherAired 2 September 2018

Infuse My.Colour is a natural vegetable dye colour wash shampoo that got its big break on Dragons’ Den in Season 16, and convinced TejLalvani to invest.

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From the show

The Dragons’ Den pitch

£80K
Asked for: 25%
Offered equity: £320K
Sought valuation: £80K
Deal amount: 25%
Deal equity: £320K
Deal valuation

Founder Rob Forgione and Denis Kovalyov stepped onto the carpet in Season 16, Episode 4 in the episode that aired 2 September 2018. Infuse My.Colour, the natural vegetable dye colour wash shampoo, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £80,000 for 25% of the company, an implied valuation of £320K.

TejLalvani made the deal at £80,000 for 25% equity. The deal valued the company at £320K.

Season 16 saw 62 pitches, and 29 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

TejLalvani£80K

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Frequently asked questions

Where can I buy Infuse My.Colour?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Infuse My.Colour get a deal on Dragons’ Den?

Yes. Infuse My.Colour closed a deal for £80,000 in exchange for 25% equity, with TejLalvani.

Which dragon invested in Infuse My.Colour?

TejLalvani invested in Infuse My.Colour (£80,000 total as aired).

What season of Dragons’ Den was Infuse My.Colour on?

Infuse My.Colour appeared in Season 16, Episode 4, which aired 2 September 2018.

How much was Infuse My.Colour asking for on Dragons’ Den?

The founders asked for £80,000 for 25% of the company, a £320K valuation.

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