Lofto Mattic

No Deal

Automated electric loft ladder

Season 18 · Ep 6 ElectronicsAired 6 May 2021

Lofto Mattic is a automated electric loft ladder that got its big break on Dragons’ Den in Season 18, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£96K
Asked for: 5%
Offered equity: £1.9M
Sought valuation

Founder Michael Beard stepped onto the carpet in Season 18, Episode 6 in the episode that aired 6 May 2021. Lofto Mattic, the automated electric loft ladder, pitched in the Electronics category, one of 26 electronics businesses to brave the Den across all 21 seasons.

The ask was £96,000 for 5% of the company, an implied valuation of £1.9M.

No deal. Every dragon declined, and Lofto Mattic walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 18 saw 70 pitches, and 35 of them closed a deal on air. In the Electronics category overall, roughly 46% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Lofto Mattic?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Lofto Mattic get a deal on Dragons’ Den?

No. Lofto Mattic pitched the dragons but left Season 18 without a deal.

What season of Dragons’ Den was Lofto Mattic on?

Lofto Mattic appeared in Season 18, Episode 6, which aired 6 May 2021.

How much was Lofto Mattic asking for on Dragons’ Den?

The founders asked for £96,000 for 5% of the company, a £1.9M valuation.

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