Loves Cocoa

Deal

Chocolate boxes founded by descendant of John Cadbury

Season 16 · Ep 11 OtherAired 23 December 2018

Loves Cocoa is a chocolate boxes founded by descendant of john cadbury that got its big break on Dragons’ Den in Season 16, and walked out with a deal.

As an Amazon Associate I earn from qualifying purchases.

Check price on Amazon

Affiliate link — we may earn a commission at no extra cost to you.

Some Dragons’ Den products rebrand or sell under a parent company. The button above searches current Loves Cocoa listings on Amazon so you see what's actually available today.

From the show

The Dragons’ Den pitch

£75K
Asked for: 20%
Offered equity: £375K
Sought valuation: —
Deal amount: —
Deal equity: —
Deal valuation

Founder Jame Cadbury stepped onto the carpet in Season 16, Episode 11 in the episode that aired 23 December 2018. Loves Cocoa, the chocolate boxes founded by descendant of john cadbury, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £75,000 for 20% of the company, an implied valuation of £375K.

A deal was struck.

Season 16 saw 62 pitches, and 29 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

Sold on Loves Cocoa?

Check today's price and availability before it is gone.

Check price on Amazon

Affiliate link — we may earn a commission at no extra cost to you.

Frequently asked questions

Where can I buy Loves Cocoa?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Loves Cocoa get a deal on Dragons’ Den?

Yes. Loves Cocoa closed a deal.

What season of Dragons’ Den was Loves Cocoa on?

Loves Cocoa appeared in Season 16, Episode 11, which aired 23 December 2018.

How much was Loves Cocoa asking for on Dragons’ Den?

The founders asked for £75,000 for 20% of the company, a £375K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.