Mandala Aroma

No Deal

Organic aromatherapy skin products

Season 1 · Ep 2 Fashion & BeautyAired 11 January 2005

Mandala Aroma is a organic aromatherapy skin products that got its big break on Dragons’ Den in Season 1, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 10%
Offered equity: £500K
Sought valuation

Founder Gillian Kavannagh stepped onto the carpet in Season 1, Episode 2 in the episode that aired 11 January 2005. Mandala Aroma, the organic aromatherapy skin products, pitched in the Fashion & Beauty category, one of 67 fashion & beauty businesses to brave the Den across all 21 seasons.

The ask was £50,000 for 10% of the company, an implied valuation of £500K.

No deal. Every dragon declined, and Mandala Aroma walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 1 saw 61 pitches, and 8 of them closed a deal on air. In the Fashion & Beauty category overall, roughly 69% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Mandala Aroma?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Mandala Aroma get a deal on Dragons’ Den?

No. Mandala Aroma pitched the dragons but left Season 1 without a deal.

What season of Dragons’ Den was Mandala Aroma on?

Mandala Aroma appeared in Season 1, Episode 2, which aired 11 January 2005.

How much was Mandala Aroma asking for on Dragons’ Den?

The founders asked for £50,000 for 10% of the company, a £500K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.