Neurotica

Deal

Fashion designer

Season 6 · Ep 2 Fashion & BeautyAired 28 July 2008

Best known from its Dragons’ Den appearance, Neurotica is a fashion designer in Season 6, and convinced Peter Jones to invest.

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From the show

The Dragons’ Den pitch

£56K
Asked for: 35%
Offered equity: £160K
Sought valuation: £75K
Deal amount: 35%
Deal equity: £214K
Deal valuation

Victoria McGrane walked into the Den in Season 6, Episode 2 in the episode that aired 28 July 2008. Neurotica, the fashion designer, pitched in the Fashion & Beauty category, one of 67 fashion & beauty businesses to brave the Den across all 21 seasons.

On the carpet, the number was £56,000 for a 35% stake, which valued the company at £160K.

Peter Jones made the deal at £75,000 for 35% equity. The deal valued the company at £214K.

Neurotica was one of 66 businesses to pitch in Season 6, where 14 deals got done. In the Fashion & Beauty category overall, roughly 69% of pitches have landed a dragon across the show's history.

Peter Jones£75K

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Frequently asked questions

Where can I buy Neurotica?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Neurotica get a deal on Dragons’ Den?

Yes. Neurotica closed a deal for £75,000 in exchange for 35% equity, with Peter Jones.

Which dragon invested in Neurotica?

Peter Jones invested in Neurotica (£75,000 total as aired).

What season of Dragons’ Den was Neurotica on?

Neurotica appeared in Season 6, Episode 2, which aired 28 July 2008.

How much was Neurotica asking for on Dragons’ Den?

The founders asked for £56,000 for 35% of the company, a £160K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.