NGX

Deal

Genetically personalised meal shake

Season 18 · Ep 6 OtherAired 6 May 2021

NGX, the genetically personalised meal shake, landed on the national radar after pitching the dragons in Season 18, and convinced Peter Jones and Touker Suleyman to invest.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 15%
Offered equity: £333K
Sought valuation: £50K
Deal amount: 15%
Deal equity: £333K
Deal valuation

Jeremy Poland faced the dragons in Season 18, Episode 6 in the episode that aired 6 May 2021. NGX, the genetically personalised meal shake, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

They came in asking £50,000 in exchange for 15% equity, putting a £333K valuation on the business.

Peter Jones and Touker Suleyman teamed up at £50,000 for 15% equity. The deal valued the company at £333K.

Across Season 18, 35 of 70 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

Peter Jones£25K Touker Suleyman£25K

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Frequently asked questions

Where can I buy NGX?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did NGX get a deal on Dragons’ Den?

Yes. NGX closed a deal for £50,000 in exchange for 15% equity, with Peter Jones and Touker Suleyman.

Which dragon invested in NGX?

Peter Jones and Touker Suleyman invested in NGX (£50,000 total as aired).

What season of Dragons’ Den was NGX on?

NGX appeared in Season 18, Episode 6, which aired 6 May 2021.

How much was NGX asking for on Dragons’ Den?

The founders asked for £50,000 for 15% of the company, a £333K valuation.

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