NINI Organics

Deal

Organic skincare products

Season 21 · Ep 2 Fashion & BeautyAired 11 January 2024

NINI Organics is a organic skincare products that got its big break on Dragons’ Den in Season 21, and convinced Peter Jones and StevenBartlett to invest.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 20%
Offered equity: £250K
Sought valuation: £50K
Deal amount: 20%
Deal equity: £250K
Deal valuation

Founder Alexander Nicolaou and Nicole Stanton stepped onto the carpet in Season 21, Episode 2 in the episode that aired 11 January 2024. NINI Organics, the organic skincare products, pitched in the Fashion & Beauty category, one of 67 fashion & beauty businesses to brave the Den across all 21 seasons.

The ask was £50,000 for 20% of the company, an implied valuation of £250K.

Peter Jones and StevenBartlett teamed up at £50,000 for 20% equity. The deal valued the company at £250K.

Season 21 saw 57 pitches, and 32 of them closed a deal on air. In the Fashion & Beauty category overall, roughly 69% of pitches have landed a dragon across the show's history.

Peter Jones£25KStevenBartlett£25K

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Frequently asked questions

Where can I buy NINI Organics?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did NINI Organics get a deal on Dragons’ Den?

Yes. NINI Organics closed a deal for £50,000 in exchange for 20% equity, with Peter Jones and StevenBartlett.

Which dragon invested in NINI Organics?

Peter Jones and StevenBartlett invested in NINI Organics (£50,000 total as aired).

What season of Dragons’ Den was NINI Organics on?

NINI Organics appeared in Season 21, Episode 2, which aired 11 January 2024.

How much was NINI Organics asking for on Dragons’ Den?

The founders asked for £50,000 for 20% of the company, a £250K valuation.

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